Automate first the task your team does every week that follows the same steps each time, takes real time and is easy to check. Chasing clients for missing documents or sending appointment and deadline reminders often fit. Avoid work that needs judgement, happens a few times a year or causes real harm when it goes wrong. Pick one, run it as a short pilot with written pass criteria, then decide whether to keep it.
Below is a scoring table you can fill in for your own firm, a pilot sheet and the running costs to expect.
The scoring table
List every recurring admin task you can think of. Then score each one from 1 to 3 on four things.
Score | How often | Time each time | Cost of a mistake | How easy to check |
|---|---|---|---|---|
3 | Daily or several times a week | 15 minutes or more | Low: easy to spot and fix | You can see right away if it worked |
2 | Weekly | 5 to 15 minutes | Medium: annoying, fixable | You can check it with a short review |
1 | Monthly or less | Under 5 minutes | High: money, deadlines, client trust | Hard to tell if it went wrong |
Add the four scores. The highest total is your first candidate. If two tasks tie, pick the one with the higher "how easy to check" score.
Here's a worked example of the scoring method:
Task | How often | Time | Mistake cost | Easy to check | Total |
|---|---|---|---|---|---|
Reminding clients about documents they still owe | 3 | 2 | 3 | 3 | 11 |
Logging new enquiries from the website form | 3 | 2 | 3 | 3 | 11 |
Chasing a provider for records a second time (law firm) | 2 | 2 | 2 | 3 | 9 |
Sending a tenant the maintenance visit time (lettings) | 2 | 1 | 3 | 3 | 9 |
Writing the weekly update to each client | 2 | 3 | 2 | 2 | 9 |
Drafting a fee quote | 1 | 3 | 1 | 1 | 6 |
The checking score matters most for a first pilot. If you can't tell quickly whether the automation did the right thing, you can't trust it. You'll end up redoing the work by hand.
What not to automate first
- A task two people do in two different ways. Agree the steps first.
- Anything that decides something for a client, like advice, pricing or what to file.
- A task built on messy records. If client names or emails are duplicated or out of date, fix those first or the automation will copy the mess.
- A task that only runs a few times a year. Setting it up and keeping it working can cost more time than it saves.
The pilot sheet: write the pass criteria before you start
Fill this in for your one chosen task before anything is built. It stops a pilot from drifting into "it seems fine."
Task: {e.g. remind clients about documents they still owe}
Starts when: {the event that kicks it off, e.g. an item is marked "requested" and is 3 working days overdue}
Ends when: {the result, e.g. a reminder naming the missing item goes to the client and is logged}
Stops when: {e.g. the item is marked received or the client replies}
In scope: {e.g. new client onboarding documents only}
Out of scope for now: {e.g. anything for clients in a dispute or flagged sensitive}
Who approves before sending: {name} (or "no approval needed after week 1")
Who handles exceptions: {name}
Test set: {e.g. the last 20 real cases, including the awkward ones}
Pass if:
- every case in scope gets the right message or is sent to {name} to handle
- nothing goes to the wrong client
- nothing keeps sending after the item arrives
- review takes {name}'s time down from {current time} to {target}
Fail if: {e.g. any message goes to the wrong person}
Pilot length: {e.g. 2 weeks of live use}
Decision date: {date}. Keep, change or stop.
The test set size and the two-week length are suggestions. Use what fits your volume. A task that runs twice a week needs longer to show anything.
Measure the "before" time for a week before the pilot starts. Without it you're guessing at what changed.
Running costs to expect
An automation keeps costing something after it's live. Plan for these:
Cost | What it is | Example |
|---|---|---|
Software usage | Monthly fees, often tied to how much the automation runs | Zapier counts each successful action step as a task. A run with two action steps uses two tasks. When a plan hits its task limit, new runs are held unless pay-per-task billing is on. (Zapier help) |
Review time | A person checking outputs, at least at the start | Reading drafted reminders before they go out |
Exceptions | Cases the automation hands to a person | A client replies with a question instead of the file |
Breakage | Fixing it when something upstream changes | Notion pauses a database automation that has worked before and then hits an error. Its help page says you may not be notified in every case. (Notion help) |
Changes | Updating it when your process changes | A new document added to your onboarding list |
Ownership | Someone who knows how it works | The person who gets the alert when it stops |
Someone has to own each of these. Write the owner's name on the pilot sheet.
How to choose, start to finish
- Spend 20 minutes listing every recurring admin task. Ask the person who does the chasing, because they'll know the ones you've forgotten.
- Score each one with the table.
- Pick the top task and fill in the pilot sheet.
- Measure how long it takes by hand for one week.
- Build the simplest version that passes, on top of the tools you already use. Keep a person approving outbound messages at first.
- Run the pilot. Log every exception.
- On the decision date, check it against the pass criteria. Keep it, change it or stop it. Then pick the next task.
Runnrr handles setup for one recurring workflow in the tools your firm already uses. A bot-managed call, WhatsApp, email or Slack conversation starts the work; the agreed actions happen in your connected business tools. If you'd like to talk through which task to start with, see how Runnrr sets up a workflow.
Frequently asked questions
Which workflow should a small firm automate first?
The one that happens often, follows the same steps every time, takes real time and is easy to check. For many small firms that's chasing clients for missing documents, logging new enquiries or sending reminders. Score your own tasks on frequency, time, mistake cost and how easy the result is to check, then pick the top one.
What should I not automate first?
Work that needs judgement, work your team does in different ways, work built on messy records and tasks that only happen a few times a year. Anything that gives advice or decides something for a client should stay with a person.
How do I write success criteria for an automation pilot?
Write down what starts it, what result it should produce and when it stops. Add which cases are in scope, who handles exceptions and what counts as a pass or fail, such as "nothing goes to the wrong client." Measure the manual time for a week first so you can compare.
How long should an automation pilot run?
Long enough to see the normal cases and a few awkward ones. For a task that runs daily, two weeks of live use is a sensible start. For a weekly task, run it longer. Set the decision date before you start.
What are the ongoing costs of a workflow automation?
Software fees (often based on usage), someone's review time, handling exceptions, fixing it when a connected tool changes or errors, updating it when your process changes, plus a named owner. Plan who covers each one before you go live.
